SYNLAB's operating strategy is to be the customer service leader in every market we are in. For our customers this means different things dependent upon their own specific needs. The foundation of our approach is to be easy to do business with and provide fast accurate testing so that our customers have the Confidence to Act on the results they get from us. Where we fall short of our own high standards we try harder.
SYNLAB's approach to running labs incorporates the best science, production systems and IT solutions that allow our customers and scientists to work fast and accurately. Every year our customers demand more from us either by being more efficient, providing our solutions in new ways or working together to remove costs from their business. We have a group wide Lean Laboratories programme that helps to develop and strengthen the SYNLAB Laboratory Production System.
SYNLAB handles millions of test results every year for our clients. Increasingly our customers are asking to make sense of their data and to provide information. Our objective is to move 80% of all customer related transactions to the web by the end of 2014. To do this we have invested heavily in our specialist cloud computing solution to allow customers to place order, manage results and process information related to their testing requirements. Our unique solution allows customers to reduce the costs associated with using a laboratory.
At the heart of the Company is the financial and service discipline that allows us to run multiple laboratories and sales offices over a wide area with common and high standards of customer service, production and financial performance.